Waterford Crystal: The Creation of a Global Brand, 1700-2009

Author:   John M Hearne
Publisher:   Irish Academic Press
ISBN:  

9781788550192


Pages:   300
Publication Date:   02 July 2018
Format:   Hardback
Availability:   Not yet available   Availability explained
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Waterford Crystal: The Creation of a Global Brand, 1700-2009


Overview

Waterford Crystal is the lavishly illustrated history of Ireland's most iconic cut glass manufacturer, their name synonymous with high-end glassmaking throughout the world. Former Waterford Crystal cutter and local historian, John Hearne, explores how the art of glassmaking first arrived in Waterford county at the turn of the sixteenth century. Hearne reveals how Waterford Crystal developed as a brand under the guidance of skilled artisans and shrewd business leaders with an eye for ingenuity. Waterford developed a reputation for quality glass and crystalware - a reputation that became global and was rocked and buoyed by events that span centuries, including the American Revolutionary war, the World Fair in London, World War Two and the attacks of 9/11. A testament to innovations in design and brilliant marketing strategy, Waterford Crystal also examines the brand's failures - dubious accountancy practices that led to a long and bitter strike in 1990; the avarice and self-aggrandisement that ultimately led to the company's demise in 2009. Published to preserve the memory of Waterford Crystal and to provide a legacy for future generations of glassmaking, Hearne pays tribute to some of the finest artisans this country has ever seen, whose passionate devotion prefigured inspired works of art - turning basic ingredients, sand and ash, into objects of aesthetic beauty.

Full Product Details

Author:   John M Hearne
Publisher:   Irish Academic Press
Imprint:   Irish Academic Press
Weight:   0.368kg
ISBN:  

9781788550192


ISBN 10:   1788550196
Pages:   300
Publication Date:   02 July 2018
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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NOV RG 20252

 

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