Overview

It seems that warning and risk communications are everywhere. Probably within your field of view at the moment there may be a bottle of correction fluid that will have on it a warning that it could kill you if you deliberately concentrate and inhale it, or a desk lamp warning you that you could start a fire if you use a bulb bigger than 75 watts. Questions regarding how best to communicate warnings and risk information, whether such communications are likely to be effective, and what factors influence the communication process are of importance to a wide range of today's society. Stimulated by the tremendous growth in litigation on product liability and associated personal injury, research into communicating warnings effectively has developed rapidly over the last few years. This book addresses directly and comprehensively the major issues in theory, research and applications of warnings and risk communication, bringing together the leading international authorities in the field. Woltager; Michael S. North Carolina State University, Raleigh, North Carolina, US, DeJoy; Dave University of Georgia, Athens, Georgia, USa, Laughery; Kenneth R. Micro Analysis & Design, Inc.

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9781280139079

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