Overview

This is the first academic analysis of the role of embedded media in the 2003 Iraq War, providing a concise history of US military public affairs management since Vietnam. In late summer 2002, the Pentagon considered giving the press an inside view of the upcoming invasion of Iraq. The decision was surprising, and the innovative ""embedded media program"" itself received intense coverage in the media. Its critics argued that the program was simply a new and sophisticated form of propaganda. Their implicit assumption was that the Pentagon had become better at its news management and had learned to co-opt the media. This new book tests this assumption, introducing a model of organizational learning and redraws the US military’s cumbersome learning curve in public affairs from Vietnam, Grenada, Panama, the Persian Gulf, Somalia, the Balkans to Afghanistan, examining whether past lessons were implemented in Iraq in 2003. Thomas Rid argues that while the US armed forces have improved their press operations, America’s military is still one step behind fast-learning and media-savvy global terrorist organizations. War and Media Operations will be of great interest to students of the Iraq War, media and war, propaganda, political communications and military studies in general.

Full Product Details

9780415472098

Table of Contents

Reviews

'War and Media Operations is must-reading for anyone who wants to understand how modern wars are sold to public opinion.' Jamie Shea, Director of Policy Planning at NATO, alliance spokesman during the Kosovo War 'Those who support or oppose 'embedded' journalism will find ammunition here but Rid himself doesn't take shots.' Steven Komarow, USA TODAY, embedded with the US Army's V Corps during the Iraq War 'thought-provoking, insightful, and deeply engaging' Ikujiro Nonaka, Graduate School of International Corporate Strategy, Hitotsubashi University, Tokyo, former Xerox Professor of Knowledge, Haas School of Business, University of Berkeley, author of The Knowledge Creating Company 'Thomas Rid demonstrates how nimble adversaries such as Al-Qaeda are coming up with their own information strategy.' James Mann, School of Advanced International Studies, Johns Hopkins University, author of Rise of the Vulcans 'The best analysis I have yet seen of the role of Public Affairs within the wider context of Information Operations.' Philip Taylor, University of Leeds, UK, author of Munitions of the Mind: A History of Propaganda 'War and Media Operations is must-reading for anyone who wants to understand how modern wars are sold to public opinion.'Jamie Shea, Director of Policy Planning at NATO, alliance spokesman during the Kosovo War 'Those who support or oppose 'embedded' journalism will find ammunition here but Rid himself doesn't take shots.' Steven Komarow, USA TODAY, embedded with the US Army's V Corps during the Iraq War 'thought-provoking, insightful, and deeply engaging' Ikujiro Nonaka, Graduate School of International Corporate Strategy, Hitotsubashi University, Tokyo, former Xerox Professor of Knowledge, Haas School of Business, University of Berkeley, author of The Knowledge Creating Company 'Thomas Rid demonstrates how nimble adversaries such as Al-Qaeda are coming up with their own information strategy.' James Mann, School of Advanced International Studies, Johns Hopkins University, author of Rise of the Vulcans 'The best analysis I have yet seen of the role of Public Affairs within the wider context of Information Operations.' Philip Taylor, University of Leeds, UK, author of Munitions of the Mind: A History of Propaganda

'War and Media Operations is must-reading for anyone who wants to understand how modern wars are sold to public opinion.' Jamie Shea, Director of Policy Planning at NATO, alliance spokesman during the Kosovo War 'Those who support or oppose 'embedded' journalism will find ammunition here but Rid himself doesn't take shots.' Steven Komarow, USA TODAY, embedded with the US Army's V Corps during the Iraq War 'thought-provoking, insightful, and deeply engaging' Ikujiro Nonaka, Graduate School of International Corporate Strategy, Hitotsubashi University, Tokyo, former Xerox Professor of Knowledge, Haas School of Business, University of Berkeley, author of The Knowledge Creating Company 'Thomas Rid demonstrates how nimble adversaries such as Al-Qaeda are coming up with their own information strategy.' James Mann, School of Advanced International Studies, Johns Hopkins University, author of Rise of the Vulcans 'The best analysis I have yet seen of the role of Public Affairs within the wider context of Information Operations.' Philip Taylor, University of Leeds, UK, author of Munitions of the Mind: A History of Propaganda

Author Information

Thomas Rid

Tab Content 6

Countries Available