Overview

An accessible discussion of ways to achieve a sustainable future In a highly readable account, venture capitalist, entrepreneur, engineer, and philosopher Tom Rand looks to contemporary psychology, economics, business, and finance to explain our stasis in the face of one of the most fundamental problems of our time: why climate disruption might just be our very own pot of hot water and we, the frog, paralyzed in our inaction. But his account doesn’t just point fingers at the bad guys, it goes deeper — to our motivations, institutional lethargy, and deeply buried assumptions about market economics. Waking the Frog is as much about solutions as it is an account of our present paralysis. Our ingenuity, technology, capital, and policy can work together to turn down the heat and simultaneously enable the largest economic opportunity of the 21st century.

Full Product Details

Author:   Tom Rand
Publisher:   ECW Press,Canada
Imprint:   ECW Press,Canada
Edition:   No Edition
Dimensions:   Width: 16.10cm , Height: 2.50cm , Length: 23.50cm
Weight:   0.520kg
ISBN:  

9781770411814

ISBN 10:   177041181
Pages:   248
Publication Date:   15 April 2014
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Preface Introduction: Frogs, Hot Water, and Us Chapter 1: From Serious Science to the Theater of the Absurd Off to the Races The Theatre of the Absurd The Conservative Paradox Waking the Frog: Explaining the Absurdity Suggested Reading Chapter 2: The Siren Song of Denial Duplicitous Denial Rational? Who’s Rational?! How We Think Thinking about Climate Disruption Waking the Frog: Starting a New Conversation Suggested Reading Chapter 3: Complexity and the Myth of the Free Market How Free Is Free? State-Enabled Wealth Creation From Equilibrium to Dynamic Systems Waking the Frog: Choosing Our Direction Suggested Reading Chapter 4: Economics: The Dismal Science Rolling the DICE From Dismal Science to Collaborative Expertise Waking the Frog: Thinking Differently—Buy Insurance Suggested Reading Chapter 5: The Fossil Fuel Party Size Matters Interests Matter Attitude Matters Waking the Frog: Taking Our Energy Moon Shot Suggested Reading Chapter 6: Waking the Frog and Turning Down the Heat Waking Up Turning Down the Heat A Fourth Industrial Revolution Choosing a Future Suggested Reading Bibliography Endnotes Index

Reviews

Provocative ... [Rand's] intellectual argument is compelling, and he raises questions well-worth considering. -- Columbus Dispatch

Author Information

Tom Rand is managing partner of the privately backed MaRS Cleantech Fund and senior advisor to the MaRS Discovery District. Tom was a successful entrepreneur in the global telecommunications sector and now focuses his efforts on carbon mitigation as a venture capitalist, author, and speaker. His first book, Kick the Fossil Fuel Habit, was shortlisted for the White Pine non-fiction award in 2012. He lives in Toronto, Ontario.

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