Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
Author:   Lori L Silverman (Partners for Progress) ,  Lori L Silverman (Partners for Progress)
Publisher:   John Wiley & Sons
ISBN:  

9786610650262


Pages:   319
Publication Date:   01 January 2006
Format:   Electronic book text
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Our Price $184.54 Quantity:  
Add to Cart

Share |

Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results


Overview

This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

Full Product Details

Author:   Lori L Silverman (Partners for Progress) ,  Lori L Silverman (Partners for Progress)
Publisher:   John Wiley & Sons
Imprint:   John Wiley & Sons
ISBN:  

9786610650262


ISBN 10:   6610650268
Pages:   319
Publication Date:   01 January 2006
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

NOV RG 20252

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now