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OverviewFull Product DetailsAuthor: S. Umit KucukPublisher: Springer International Publishing AG Imprint: Palgrave Macmillan Edition: 2nd ed. 2023 ISBN: 9783031182174ISBN 10: 3031182170 Pages: 300 Publication Date: 23 March 2024 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of Contents1. Marketing and Marketing Mix.- 2. Visualization of Product.- 3. Visualization of Price.- 4. Visualization of Place.- 5. Visualization of Promotion.- 6. Marketing Mix Modeling.- 7. The Transformation of Marketing Mix.ReviewsAuthor InformationS. Umit Kucuk has taught marketing, consumer behavior, marketing research and statistics courses at the University of Washington, Seattle University, Central Washington University, and Eastern Washington University, USA. He is published in the Journal of Brand Management, Journal of Business Ethics, Journal of Business Research, Journal of Consumer Affairs, Journal of International Consumer Marketing, Journal of Retailing and Consumer Services, Marketing Theory, Psychology and Marketing, and Technovation, among others. He is the author of the books Brand Hate and Consumer Voice, both published by Palgrave Macmillan. Tab Content 6Author Website:Countries AvailableAll regions |
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