Visualizing Marketing: From Abstract to Intuitive
Author:   S. Umit Kucuk
Publisher:   Springer International Publishing AG
Edition:   2nd ed. 2023
ISBN:  

9783031182174


Pages:   300
Publication Date:   23 March 2024
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $336.35 Quantity:  
Add to Cart

Share |

Visualizing Marketing: From Abstract to Intuitive


Add your own review!

Overview

Full Product Details

Author:   S. Umit Kucuk
Publisher:   Springer International Publishing AG
Imprint:   Palgrave Macmillan
Edition:   2nd ed. 2023
ISBN:  

9783031182174


ISBN 10:   3031182170
Pages:   300
Publication Date:   23 March 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Marketing and Marketing Mix.- 2. Visualization of Product.- 3. Visualization of Price.- 4. Visualization of Place.- 5. Visualization of Promotion.- 6. Marketing Mix Modeling.- 7. The Transformation of Marketing Mix. 

Reviews

Author Information

S. Umit Kucuk has taught marketing, consumer behavior, marketing research and statistics courses at the University of Washington, Seattle University, Central Washington University, and Eastern Washington University, USA. He is published in the Journal of Brand Management, Journal of Business Ethics, Journal of Business Research, Journal of Consumer Affairs, Journal of International Consumer Marketing, Journal of Retailing and Consumer Services, Marketing Theory, Psychology and Marketing, and Technovation, among others. He is the author of the books Brand Hate and Consumer Voice, both published by Palgrave Macmillan.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now