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Full Product Details

Author:   Sarah Bailey (London College of Fashion, UK) ,  Jonathan Baker (London College of Fashion, UK)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Bloomsbury Visual Arts
Edition:   2nd edition
Weight:   0.520kg
ISBN:  

9781350071599

ISBN 10:   1350071595
Pages:   232
Publication Date:   18 November 2021
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction Chapter 1: Research and Design - Visual design development; Model making and experimentation; Concept development; Presentation and communication of design concepts; 25 visual themes; Interview; Interview; Activities Chapter 2: Display Design Basics – Line; Composition; Texture; Colour; Lighting; Interview: focus on lighting; Activities Chapter 3: Space Planning Principles - Store architecture and retail formats; Space hierarchy; Space planning layouts; Customer navigation; Journey to sale; Case study; Activities Chapter 4: Displaying Merchandise - Retail windows; Mannequins: best practice guide; Selection of fashion merchandise; Landscaping; Fixtures; Case study; Case study; Activities Chapter 5: The Customer Experience - Designing the customer experience; Where do visual merchandisers work?; Working in the visual merchandising industry; Portable and pop-up stores; Interview; Activities Chapter 6: The Future of Visual Merchandising - Shopping trends and innovations; Technology and digital visual merchandising – expanded; Sustainability – expanded; Internationalisation; Case study: technology; Interview: online visual merchandiser; Activities Appendix – Resources; Glossary: expanded from first edition; Index; Acknowledgements

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Author Information

Jonathan Baker is the Course Leader for the Postgraduate Certificate in Fashion Visual Merchandising at the London College of Fashion, UK. He is also a freelance industry consultant, writer and blogger and former Chief World Expert in Visual Merchandising for Worldskills.org. Jonathan previously worked within the retail and visual merchandising industry across 18 high street brands, including Topman, Topshop, Burtons. Sarah Bailey is a Senior Lecturer on the Fashion Retail Branding and Visual Merchandising course at the London College of Fashion, UK. She is a freelance visual merchandising consultant for a number of individual fashion retail clients and brand consultancies, and has over fifteen years of industry experience working with some of the biggest UK fashion and interiors blue-chip retailers.

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