Overview

"As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft—from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for ""green"" presentation. This book serves as a ""how to"" for creating a visual look and feel for a brand and optimizing images."

Full Product Details

Author:   Martin M. Pegler (Retail Design International, USA)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Edition:   6th edition
Dimensions:   Width: 21.60cm , Height: 2.80cm , Length: 27.90cm
Weight:   1.573kg
ISBN:  

9781609010843

ISBN 10:   1609010841
Pages:   432
Publication Date:   21 August 2011
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock  

Table of Contents

Getting Started: Visual Merchandising and Display Basics Why Do We Display? Color and Texture Line and Composition Light and Lighting Types of Display and Display Settings Where to Display The Exterior of the Store Display Window Construction Store Interiors What to Use for Successful Displays Mannequins Alternatives to the Mannequin Dressing the Three-Dimensional Form Fixtures Visual Merchandising and Dressing Fixtures Modular Fixtures and Systems in Store Planning Furniture as Props Visual Merchandising and Display Techniques Attention-Getting Devices Familiar Symbols Masking and Proscenia Sale Ideas Fashion Accessories Home Fashions, Hard Goods, and Food Displays Graphics and Signage Visual Merchandising and Planning Visual Merchandising Planning Setting Up a Display Shop Store Planning and Design Visual Merchandising and the Changing Face of Retail Related Areas of Visual Merchandising and Display Point-of-Purchase Display Exhibit and Trade Show Design-Industrial Display Fashion Shows Trade Organizations and Sources Career Opportunities in Visual Merchandising

Reviews

Author Information

Martin M. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. He is an international lecturer on Display, Visual Merchandising and Store Design and an editor of the quarterly publication, Retail Design International.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions