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9780765622679

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Reviews

Visual Identity is an insightful book that captures both critical theories and practices in the field. It is well written, thorough, and well structured. Susan Alessandri provides excellent guidance to both students and practitioners in understanding the issue of organizational identity. -- T C Melewar, Brunel University

Author Information

Susan Westcott Alessandri is a member of the communication and journalism faculty at Suffolk University. Prior to joining Suffolk University, Dr. Alessandri was on the faculty of the S.I. Newhouse School of Public Communications at Syracuse University.Dr. Alessandri holds a PhD in mass communication from the University of North Carolina at Chapel Hill. Her research has been published in several books and journals, including Corporate Reputation Review, Corporate Communications: An International Journal, Education Review of Business Communication, Journal of Marketing for Higher Education, Journal of Advertising Education, and Journal of Employee Communication Management.

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