Visual Design Fundamentals : A Digital Approach
Author:   Hashimoto ,  Mike Clayton
Publisher:   Cengage Learning, Inc
Edition:   3rd Revised edition
ISBN:  

9781584505815


Pages:   424
Publication Date:   16 January 2009
Format:   Mixed media product
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

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Visual Design Fundamentals : A Digital Approach


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Full Product Details

Author:   Hashimoto ,  Mike Clayton
Publisher:   Cengage Learning, Inc
Imprint:   Charles River Media
Edition:   3rd Revised edition
Dimensions:   Width: 18.80cm , Height: 2.50cm , Length: 22.90cm
Weight:   1.111kg
ISBN:  

9781584505815


ISBN 10:   1584505818
Pages:   424
Publication Date:   16 January 2009
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Mixed media product
Publisher's Status:   Active
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

Table of Contents

1: Overview of Design Elements. 2: Overview of Design Principles. 3: Content and Form: Problem Solving Process. 4: Design Project Part One: Abstraction Based on Simplification. 5: Design Project Part Two: Abstraction Based on Repetition and Abstraction Based on Line and Shape. 6: Design Project Part Three: Type Combination. 7: Figure Abstraction and Non-Objective Shapes. 8: A Closer Look at Value as an Element of Design. 9: Color Theory, Color Schemes, Saturation, Intensity, Tonality, Color Harmony and Contrast. 10: Projects. 11: PhotoShop Collage. 12: PhotoShop Filters Collage.

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Author Information

Alan Hashimoto (Logan, UT) is an associate professor in the field of graphic design and computer art at Utah State University. He has created over 400 nationally published visual design solutions for more than a hundred national and international corporations, advertising firms, and design studios.His design experience includes corporate identities, packaging, editorial layout, illustration, interactive design, and animation. He is also the author of the first edition of Visual Design Fundaments: A Digital Approach.

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