Virtual Worlds and E-Commerce

Author:   Barbara Ciaramitaro (Ferris State University, USA) ,  Barbara Ciaramitaro (Ferris State University, USA)
Publisher:   Business Science Reference
ISBN:  

9781282895324


Pages:   398
Publication Date:   01 January 2010
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Virtual Worlds and E-Commerce


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Overview

With the rise of the collaborative Web 2.0 technologies, the face of e-commerce has evolved from a static presentation of products and services to an interactive participatory relationship with customers. Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.

Full Product Details

Author:   Barbara Ciaramitaro (Ferris State University, USA) ,  Barbara Ciaramitaro (Ferris State University, USA)
Publisher:   Business Science Reference
Imprint:   Business Science Reference
ISBN:  

9781282895324


ISBN 10:   128289532
Pages:   398
Publication Date:   01 January 2010
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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