Virtual Reality in Erfolgsprognosen vor Neuprodukteinführung: Modellentwicklung, Validierung und empirische Untersuchung
Author:   Nathalie Harz
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   1. Aufl. 2020 ed.
ISBN:  

9783658290344


Pages:   166
Publication Date:   03 January 2020
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Virtual Reality in Erfolgsprognosen vor Neuprodukteinführung: Modellentwicklung, Validierung und empirische Untersuchung


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Author:   Nathalie Harz
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   1. Aufl. 2020 ed.
Dimensions:   Width: 14.80cm , Height: 1.00cm , Length: 21.00cm
Weight:   0.454kg
ISBN:  

9783658290344


ISBN 10:   365829034
Pages:   166
Publication Date:   03 January 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   German

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Dr. Nathalie Harz promovierte bei Prof. Dr. Dr. h.c. mult. Christian Homburg am Lehrstuhl für Business-to-Business Marketing, Sales & Pricing an der Universität Mannheim.

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