Overview

Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets. Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.

Full Product Details

9781637428580

Table of Contents

Reviews

As an early pioneer who implemented one of the first e-commerce master's program in the country, I recognize how success hinges not on what firms sell but on how they engage customers virtually. This book masterfully integrates e-commerce strategies with artificial intelligence and digital marketing, offering practical insights through real-world case studies. An essential resource for students and professionals entering the e-commerce landscape--Vijay Kanabar, PhD, Associate Professor, Computer Science and Administrative Sciences, Metropolitan College, Boston University E-commerce revolutionized the global marketing practices...it has an open sky and sliver line of people, power, and profit to do business. Artificial intelligence in e-commerce calls for the immersive experience to step into a world of unique finds. This book converges technology and e-commerce to showcase the synchronized impact on boundaryless businesses and customer values. It is a learning guide for students and emerging e-commerce entrepreneurs.--Kip Becker, PhD, Associate Professor Emeritus, Metropolitan College, Boston University

Author Information

Dr. Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico and Visiting Professor at Boston University, Boston, Massachusetts. He has to his credit several books and research papers published in refereed international journals. Dr. Rajagopal has been conferred the Overseas Indian Award (Pravasi Bhartiya Samman Award) in 2023 for outstanding contribution in the field of Education. This is the highest honor conferred by the President of India in acknowledgement of the outstanding achievement in the field of Education in India and overseas destinations.

Tab Content 6

Countries Available