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9781549179662

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With Mindy McKnight's creative genius for braiding and Shaun McKnight's business development skills, the couple launched the highly-successful CuteGirlsHairstyles.com website in late 2008 and the subsequent CuteGirlsHairstyles YouTube channel in early 2009. While Mindy's hairstyle tutorials began as a hobby, they have paved the way to a large family social media empire including over 23 million followers across all social platforms, 6 successful YouTube channels, and several highly successful off-platform businesses. The video content created by the McKnight family has been viewed more than 2 billion times in nearly every country worldwide. Mindy is currently ranked as one of the Top-25 Women on YouTube with over 5.6 million subscribers, generating 10 million monthly views. Her twin daughters, Brooklyn & Bailey, won the 2017 People's Voice Webby Award as well as a 2017 Streamy in Kids & Family. The family has been featured in local, national, and global attention through various media outlets including ABCNews' 20/20, Good Morning America, TODAY, Anderson LIVE, Katie, and The View. Mindy has also been a featured speaker at various conferences and events, including YouTube's Brandcast in 2016.

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