Overview

Vino 100 is a franchise found throughout North America that focuses on boutique wines, wine education, cigars, and some small-batch scotch and other spirits. Vino 100 LLC is an affiliate of TinderBox International. Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a (transitive) verb. For the franchisor, the franchise is an alternative to building 'chain stores' to distribute goods and avoid investment and liability over a chain. The franchisor's success is the success of the franchisees. The franchisee is said to have a greater incentive than a direct employee because he or she has a direct stake in the business.

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