Overview
Today’s libraries need to market their resources and services more than ever. Thanks to the proliferation of digital information, patrons can easily find information from other sources without recognizing the usefulness and relevance of their library. Libraries have been producing their own promotional videos with success, strengthening their relationships with their users and gaining new audiences. You can increase awareness of your library’s resources & services by producing your own videos. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting, ·using online tools & animation software ·and assessing the efforts
Full Product Details
Author: Heather A. Dalal ,
Robin O'Hanlon ,
Karen L. Yacobucci
Publisher: Rowman & Littlefield
Imprint: Rowman & Littlefield
Volume: 33
Dimensions:
Width: 21.40cm
, Height: 1.30cm
, Length: 28.00cm
Weight: 0.562kg
ISBN: 9781442269491
ISBN 10: 1442269499
Pages: 194
Publication Date: 01 August 2017
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
This is an excellent practical guide to the creation of videos, with step by step instructions. What I find really gratifying though is the authors understand the marketing process - they get the need to market the videos themselves, and to measure the impact of what they've created. Video Marketing for Libraries is a detailed and comprehensive guide to an increasingly essential aspect of library marketing. -- Ned Potter, Academic Liaison Librarian, York University
Author Information
Heather A. Dalal is Assistant Professor/Instruction & Emerging Technologies at Rider University in Lawrenceville, NJ. In addition to reference and instruction, Dalal creates library tutorials, markets the library with promotional videos, and implements other emerging technologies. Robin O’Hanlon, MIS is the Assistant Library Director, Outreach & Public Services at the Levy Library at the Icahn School of Medicine at Mount Sinai in New York City. In this role, she oversees access services and all library outreach, marketing, and communication efforts. Karen L. Yacobucci has a Master’s degree in Library and Information Science from the State University of New York at Buffalo and is currently the Content Systems Librarian and Marketing Specialist for the New York University (NYU) Health Sciences Library. In this role, she leads the development, refinement, and implementation of the Library’s marketing strategy.
