Overview

The goal of this Video Leadership Seminar? is to provide executives with critical information on the implementation of a successful PR program for a new product. The DVD is viewable on any computer or iPod (that supports video) and features 60 minutes of live video with Sandy Lish of The Castle Group sharing her best practices on what every executive needs to know about specific marketing and public relatons strategies that should be implemented around a new product launch. The Video Leadership Seminar? provides essential information for implementing a public relations strategy for a new product, including the steps to take and what to avoid, as well as an overall framework and timeline for how to proceed.

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9781597011303

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