Overview
The goal of this Video Leadership Seminar is to provide lawyers with critical information on how to defend deceptive advertising cases. The DVD is viewable on any computer or iPod (that supports video) and features 60 minutes of live video with Hugh Latimer of Wiley, Rein & Fielding sharing his best practices on defending deceptive advertising cases. The Video Leadership Seminar provides essential information for such defensive cases, including the steps to take and what to avoid, as well as an overall framework and timeline for how to proceed. Topics covered in the Video Leadership Seminar include: Settlement and negotiation strategies; The three major considerations when assessing a deceptive advertising case; Strategies for defending false advertising claims; The biggest mistakes and how to avoid making them; Step by step for defending deceptive advertising cases; Laws governing advertising claims; and Case Studies of specific situations and what you can learn from them.
Full Product Details
Author: Hugh Latimer ,
Reedlogic Studios
Publisher: Aspatore Books
Imprint: Aspatore Books
Dimensions:
Width: 13.90cm
, Height: 1.00cm
, Length: 19.10cm
Weight: 0.136kg
ISBN: 9781597011631
ISBN 10: 1597011630
Publication Date: 30 September 2006
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Undefined
Publisher's Status: Unknown
Availability: Available To Order
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.
Author Information
Hugh Latimer is a partner at Wiley, Rein & Fielding LLP where he has participated in a variety of detailed litigation involving numerous commercial law issues. His practice focuses on advertising, intellectual property, litigation, and internet e-commerce. Mr. Latimer represents domestic and foreign clients in federal and state courts and before various government agencies and arbitration bodies, including the Federal Trade Commission (FTC), Food and Drug Administration (FDA) and the National Advertising Division (NAD) of the Council of Better Business Bureaus, Inc. He spends a great deal of his talents advising clients on federal and state sweepstakes laws.Mr. Latimer is an avid speaker on a wide range of issues within marketing and advertising including the recent diminish of advertising prospects and its effects on the market. He is the co-founder of Advertising Law International--an international consortium of lawyers that provides advertising advice to international advertisers. His written articles have been seen frequently in The National Law Journal; and from 1995-1999, he was the publisher of the Advertising Law Update newsletter. Mr. Latimer is dedicated to following and dispersing the most current information available while participating in the progressive trends of today's proceedings.
