Overview

Are you looking for new ways to grow your business? Are you excited by video marketing but don't know how to use it. This book is your answer. Video marketing has become more prominent as more people join the internet world. Video content has become one of the leading sources of traffic as people become more inclined to watch videos than to read blogs. Thus, it is important to recognize your real and potential customers' perceptions and act accordingly. Video marketing is the greatest thing you can do to serve this increasing consumer preference towards video content. This book introduces you to the world of vlogging. It endeavors to show you how to leverage vlogging with video marketing so that you can optimize on your marketing campaign. It goes further to provide you with critical information that lets you compare video marketing with other forms of marketing to make an informed and assured decision. Videos, just as blog posts, and websites, need to be hosted. There are plenty of video hosting platforms that you can use. However, not all are the same. Some are more inclined towards hosting artistic videos while others are more inclined to hosting social videos. You should be able to choose a platform that fits well into your marketing strategy. This book guides you through the various video marketing platforms and provides you with crucial information that will help you choose the best hosting platform for your marketing videos. Hosting your videos is one thing. Effectively using your videos to market your products and services is another thing altogether. This book adequately guides you on how to use your videos effectively to optimize your marketing strategy, achieve higher conversion rates and boost sales. Affiliate marketing is no doubt one of the best ways to market your products without incurring huge overhead costs in terms of money, time and effort. It is the most preferred way of marketing on the internet by small-scale businesses and startups. Even large-scale businesses such as Amazon have embraced affiliate marketing to expand, widen and intensify their reach. You too can take advantage of affiliate marketing. However, video affiliate marketing requires a slightly different approach compared to the traditional text-based affiliate marketing. In this book, you will learn how to strategically create affiliate-marketing videos and optimize them for higher conversion. Though vlogging is gaining a lot of web territory, blogging is still far from being dislodged. The good thing is that you can blend both for maximum effect. You can drive traffic to your video channel using blogs. More importantly, you can also use videos to drive traffic to your landing page and product page. Thus, they are not substitutes but complementary. In this book, you will be guided on how to blog with video marketing to gain an optimum outcome.

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