Overview

Victim Marketing: Ethics, Harm, and Alternatives In today's world of supplements, medicine, and wellness products, marketing often crosses a dangerous line-exploiting trauma, fear, and vulnerability to sell. This practice, known as victim marketing, manipulates consumers by leveraging pain points and tragedy for profit. Reverend Rachel Love, Ph.D, has witnessed firsthand the damage caused by these untruthful and manipulative advertisements. Drawing from lived experience, spiritual insight, and careful research, she exposes the hidden harms of victim marketing: Re-traumatization of survivors through exploitative imagery Erosion of trust in brands and institutions Perpetuation of stereotypes about ""ideal"" victims Manipulation of human vulnerability for commercial gain Normalization of trauma language in everyday business dialogue But this book is not only a critique-it is a call to action. Rachel offers a compassionate alternative: trauma-informed marketing, a practice rooted in sensitivity, resilience, and respect. By reframing influence as a tool for empowerment rather than exploitation, she shows how ethical storytelling can heal rather than harm. Whether you are a marketer, consumer, or community leader, Victim Marketing will open your eyes to the hidden costs of manipulative advertising and inspire you to reclaim narratives of truth and resilience.

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