Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis
Author:   Gerhard Aust
Publisher:   Springer International Publishing AG
Edition:   Softcover reprint of the original 1st ed. 2015
ISBN:  

9783319384429


Pages:   149
Publication Date:   22 September 2016
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis


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Author:   Gerhard Aust
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   Softcover reprint of the original 1st ed. 2015
Dimensions:   Width: 15.50cm , Height: 0.90cm , Length: 23.50cm
Weight:   2.701kg
ISBN:  

9783319384429


ISBN 10:   3319384422
Pages:   149
Publication Date:   22 September 2016
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

​Introduction.- Fundamentals.- Cooperative advertising models in supply chain management.- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain.- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer.- A manufacturer-retailer supply chain with fuzzy customer demand.- Resumé.

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Author Information

Gerhard Aust is researcher and lecturer at the Chair of Industrial Management at the TU Dresden, Germany, where he leads a working group in Operations Management. He has published several articles in the field of operations research and supply chain management and serves as a reviewer for renowned journals. Furthermore he is engaged in consulting projects with partners from different industries.

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