Verhaltensbeeinflussung durch Sozialmarketing: Eine Analyse der Gestaltungsmöglichkeiten
Author:   Julia Thaler
Publisher:   Gabler
Edition:   2012 ed.
Volume:   2
ISBN:  

9783834942708


Pages:   177
Publication Date:   12 June 2012
Format:   Paperback
Availability:   Available To Order   Availability explained
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Verhaltensbeeinflussung durch Sozialmarketing: Eine Analyse der Gestaltungsmöglichkeiten


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Full Product Details

Author:   Julia Thaler
Publisher:   Gabler
Imprint:   Gabler
Edition:   2012 ed.
Volume:   2
Dimensions:   Width: 14.80cm , Height: 1.10cm , Length: 21.00cm
Weight:   0.263kg
ISBN:  

9783834942708


ISBN 10:   3834942707
Pages:   177
Publication Date:   12 June 2012
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Language:   German

Table of Contents

Sozialmarketing als Entwicklungslinie des Nonprofit Marketing.- Stand der Forschung zu Sozialmarketing.-  Theorieentwicklung zur Wirksamkeit von Sozialmarketing.- Bedeutung von sozialem und zeitlichem Framing im Kontext von individuellem und prosozialem Verhalten.​

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Author Information

Julia Thaler ist wissenschaftliche Mitarbeiterin bei Prof. Dr. Bernd Helmig am Lehrstuhl für Allgemeine Betriebswirtschaftslehre, Public und Nonprofit Management der Universität Mannheim.

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