Overview

Most advice tells you what growth is. This book shows you how it actually works - not by hacks or hidden secrets, but the interaction of three interconnected forces: Velocity: speed of execution (learning and iteration) Momentum: sustained and compounding progress over time Distribution: ability to scale and reach the right customers You'll learn how to: build growth systems that compound avoid common startup growth traps connect product, marketing, and distribution scale with clarity, not guesswork Drawing on scaling companies like Fireflies.ai, Boomplay, Alerzo, and Maplerad, this book challenges the idea that growth is luck and shows how it is engineered, with real-life case studies from Stripe, Monzo, and Notion. This book includes a practical toolkit designed to help you: Apply the framework directly within your company Diagnose where your growth is breaking down Make better product, growth, and distribution decisions in real time Testimonials A powerful guide for leaders building institutions that last - Achille Cossi, CEO Bujeti (YC '23) In a world obsessed with overnight success, this book is a refreshing reminder that real growth comes from consistency and systems - Peace Itimi, CEO Rivva

Full Product Details

9781919535531

Table of Contents

Reviews

Edidiong speaks directly to builders. In a world chasing hype, this book reminds us that real momentum comes from consistency and systems. It's practical, grounded, and deeply relevant for anyone serious about building something that lasts. - Abidemi Adesokan, Head of Growth, Nomba (YC '19) Edidiong cuts through the noise when he writes, delivering the message so succinctly that you can tell it is grounded in undeniable expertise and experience. This book offers a clear, authoritative, and verifiable recipe for startup growth. - Kelechi Ibe, Co-founder & CEO, TaxStreem The book demystifies growth, showing that it isn't magic or luck, but the result of deliberate decisions, disciplined execution, and systems that compound progress over time. It is a practical guide for leaders serious about building sustainable scale. - Dele Kadiri, GM, Boomplay What sets Edidiong apart is his ability to translate complex growth principles into a structured, scalable framework. This book reveals how sustainable value is engineered through discipline and smart execution. Founders and executives alike will find long-term thinking embedded in every chapter. - Rodolpho (Rudi) Ribeiro, Marketing Expert (Ex. Fireflies, Nothing, Deezer) In a world obsessed with overnight success, this book is a refreshing reminder that real growth comes from consistency and systems. It provides practical, actionable insight for founders who want sustainable momentum, not just quick wins. - Peace Itimi, CEO Rivva (Ex Smile Identity, Hoax Ventures, Seedstars, Korapay) In this powerful work, Edidiong dismantles the myth that growth is accidental. With clarity and strategic depth, they demonstrate how disciplined systems and intentional leadership create enduring success. This is not just a book-it's a powerful guide for leaders building institutions that last. - Achille Cossi, CEO & Co-founder Bujeti (YC '23) In the digital era, scalable systems determine success. Edidiong presents a modern, forward-thinking framework that captures the mechanics of sustainable growth. This book belongs on every technology leader's desk. - Christian Jombo, VP of Technology, Kora (Techstars '19)

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