Overview

Value. For too long, performance has been about cutting back and holding back. About making things smaller and doing what we can, not what we should. Here's a book about making things bigger: sales and profits and, especially, ideas. It's time to grow again. Not to forget the lessons of efficiency and discipline, but to add the expansiveness of top-line growth to middle-of-the-sheet discipline and build truly unprecedented value. Mary Baum Has been developing ideas that sell since the 1980s, for companies from the Fortune 500 to single-unit retailers and fledgling consultants. With extensive experience in the financial industry and a ringside seat for ten key years in the life of the American auto industry, she's developed key insights into what went wrong - and what any firm can still do right, anytime it wants - to generate tangible value for itself and all its stakeholders. This book, she says, is the barest beginning; the possibilities are endless, and the costs to implement, for the sophisticated, are headed straight through the floor.

Full Product Details

9781470187583

Table of Contents

Reviews

Author Information

Mary Baum Has been developing ideas that sell since the 1980s, for companies from the Fortune 500 to single-unit retailers and fledgling consultants. With extensive experience in the financial industry and a ringside seat for ten key years in the life of the American auto industry (just before it nearly died) she developed a clear view of the path any firm can take to generate tangible value for itself and all its stakeholders. This book is the barest beginning; the possibilities are endless. And for those in the know, the costs to implement are going down - not up.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available