UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites
Author:   W. Craig Tomlin
Publisher:   APress
Edition:   1st ed.
ISBN:  

9781484238660


Pages:   198
Publication Date:   27 September 2018
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $171.57 Quantity:  
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UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites


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Author:   W. Craig Tomlin
Publisher:   APress
Imprint:   APress
Edition:   1st ed.
Weight:   0.454kg
ISBN:  

9781484238660


ISBN 10:   1484238664
Pages:   198
Publication Date:   27 September 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Chapter 1: UX Optimization Overview.- Chapter 2: What’s a Persona?.- Chapter 3: Types of Personas.- Chapter 4: Why Personas Matter.- Chapter 5: How to Create a Persona.- Chapter 6: Behavioral UX Data.- Chapter 7: UX and Usability Testing Data.- Chapter 8: Putting It All Together: Behavioral UX Data Analysis and Recommendations.- Chapter 9: Putting It All Together: Usability Testing Data Analysis and Recommendations.- Chapter 10: Conclusion: The Big Picture.-

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Author Information

W. Craig Tomlin is a senior user experience strategist, researcher, and marketing conversion optimization expert. He is a Certified Usability Analyst who conducts UX research, CRO, and UX design improvement to increase ROI. He consults with startups to the Fortune 500 and has been optimizing websites, mobile sites, and apps since the mid-1990s. He has worked with many firms, including AT&T, BlackBerry, Countrywide Home Loans, CDC.gov, Disney, DirecTV, IBM, Kodak, Marsh & McLennan, Prudential Ins. Co., Sprint, Verizon, WellPoint Health Networks, and Zurich Ins. Co. He is a former president of the User Experience Professional’s Association Austin chapter, and a speaker at many conferences, including UXPA, SXSW, World Usability Congress, and InnoTech.

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