Overview

UX Intelligence, AI Powered Research & Strategy: Harnessing the Power of Artificial Intelligence for Impactful Scalable UX offers a unique approach to the evolution of UX research. We are living in an age where technology-particularly artificial intelligence-offers unprecedented opportunities to enhance our research processes. From automating data analysis to conducting sentiment analysis on a massive scale, AI is reshaping the way we gather and interpret user data. This book doesn't shy away from these advancements; instead, it shows you how to harness these new tools while maintaining the core values of empathy and user-centered design.

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9781662957772

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Bernadette A. Bohan, MEd., is an expert UX strategist, researcher, and designer with over a decade of experience leading global teams at the world's most influential and innovative companies-including Google, Microsoft, Deloitte, and pioneering startups across the tech landscape. She specializes in training teams to establish, build and scale AI-powered, qualitative and quantitative, mixed-methods research programs that inform product strategy across complex technical domains-from voice intelligence and developer tools to mobile apps and enterprise productivity platforms. Her work drives clarity, usability, and measurable impact in even the most sophisticated systems with proven business impact. With a deep expertise in educational leadership, inclusive design, and AI-driven innovation and integration, Bernadette empowers teams to accelerate product development without compromising research rigor. She delivers scalable UX strategies, enhances usability for technical audiences, and champions human-centered design that improves user retention, product quality, and business ROI. If you're passionate about UX and the measurable impact of research on design and product outcomes, this book is for you.

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