Overview

Are you seeking to take your online store to the next level? This book is tailored for business owners, eCommerce managers, marketers, web developers, UX designers, and anyone else involved in creating or managing an online store, who are looking to enhance their user experience and drive sales. This comprehensive guide provides an in-depth overview of UX principles and strategies that are specific to eCommerce, including user journey mapping, visual design and branding, prototyping, usability testing, and interaction design. The book offers valuable insights and practical tips for improving your online store's user experience and overall performance, making it a must-have resource for both novices and experienced professionals in the eCommerce industry. Learn how to create an engaging, intuitive, and memorable shopping experience for your customers, resulting in increased customer loyalty and higher revenue. Table of Contents: Chapter 1: Understanding the Importance of User Experience (UX) in Online Stores Chapter 2: User Research and Analysi Chapter 3: Information Architecture Chapter 4: User Journey Mapping Chapter 5: Wireframing Chapter 6: Visual Design and Branding Chapter 7: Prototyping Chapter 8: Usability Testing Chapter 9: Interaction Design and User Interface (UI) Chapter 10: UX and Customer Service Chapter 11: Upselling and Cross-selling Chapter 12: Measuring Success and ROI Chapter 13: Why investing in UX is a good strategy for an online store? Chapter 14: Summary and Future Trends

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