Overview

In an era where technology and hospitality converge, the models of travel and lodging are undergoing a transformative shift known as hybrid hospitality. As modern travelers' expectations evolve and digital transformation becomes a cornerstone across industries, the infusion of technology into hospitality is not merely an option but an imperative. A comprehensive resource is needed to explore the compelling forces driving the demand for enhanced technological capabilities within hybrid hospitality, specifically focusing on artificial intelligence (AI). Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality delves into various themes integral to this investigation, from delivering personalized experiences to ensuring productivity and security in global hospitality. It directs attention to the infinite business opportunities unfolding worldwide and technology's profound impact on the tourism sector. Embark on a journey through the pages of this comprehensive guide to understand why the seamless integration of technology is preferable and an essential foundation for elevating guest satisfaction and reshaping the global hospitality. This book explores current state-of-the-art in commercial endeavors within hybrid hospitality. It unveils the limitless potential for innovation in the hospitality sector, including personalization amplification, contactless experience enhancement, real-time communication facilitation, operational efficiency optimization, staff empowerment and training through technology, sustainability integration, and guest feedback utilization for continuous improvement. Moreover, it underscores the role of AI as a catalyst, demonstrating that the synergy between hospitality and technology can forge a path of suitability and collaboration.

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Sanjeev Kumar is an accomplished expert in Food and Beverage. He currently holds the positions of Professor at the Lovely Professional University, Punjab, India. With over a decade of experience in the field, food Service Industry, his research focuses on Alcoholic beverages, Event management and Sustainable Management Practices, Metaverse and Artificial Intelligence. He has published more than 35 research papers, articles and chapters in Scopus Indexed, UGC Approved and peer reviewed Journals and books. Dr. Sanjeev Kumar participated and acted as resource person in various National and International conferences, seminars, research workshops and industry talks and his work has been widely cited. Mohammad Badruddoza Talukder is an Assistant Professor & Head of the Department, Department of Tourism and Hospitality Management, Daffodil Institute of Information Technology (at the National University), Dhaka, Bangladesh. Presently, he is pursuing PhD in Hotel Management, School of Hotel Management and Tourism, Lovely Professional University, India. He holds a bachelor's and a master's degree in Hotel Management from India. He has been teaching various courses in the Department of Tourism and Hospitality at various universities in Bangladesh since 2008. His research areas include tourism management, hotel management, hospitality management, food & beverage management, and accommodation management, where he has published research papers in well-known journals in Bangladesh and abroad. Mr. Talukder is one of the executive members of the Tourism Educators Association of Bangladesh. He has led training and consulting for a wide range of hospitality organizations in Bangladesh. He just became an honorary facilitator at the Bangladesh Tourism Board's Bangabandhu international tourism and hospitality training institution. Ana Pego holds a Ph.D. in Geography and Territorial Planning (Universidade Nova de Lisboa, Portugal), an MBA (Open University, Portugal) and a BSC in Economics (Universidade de Évora, Portugal). She is an integrated researcher at CICS Nova- Research Center in Social Sciences; in her research, she focuses on the circular economy, offshore energy, smart cities and tourism. She is a coordinator of five European projects as Erasmus and Horizon Europe. She is an author of several articles about offshore energy clusters, tourism, and the circular economy. She also collaborates with Open University in Macroeconomics and Business Management classes.

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