Overview

Understanding the many ways you can market your product is essential to developing your overall strategy. This results in a comprehensive understanding of how these methods can be combined for a successful app marketing strategy. This is true for all app marketers, regardless of app vertical, budget and target audience. This college-recommended mobile and app marketing strategy guide gives you the mobile marketing insider secrets for breaking into this booming trillion-dollar digital opportunity: -Maximize ROI, while minimizing the threat of loss -Customer engagement and customer retention, using viral mobile apps -Implementing a successful local mobile strategy that works no matter where you live in the world -Why mobile marketing is reshaping the landscape of online retail, internet advertising, and customer acquisition -Mobile applications: App development, app functionalities and what you MUST have in your awesome business app -How to develop a killer app that maximizes mobile sales, app downloads + app store optimization -Social media marketing and social media ROI plans for mobile apps -How to build a viral business app that will earn your small business unlimited mobile visibility

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