Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization

Author:   David Loshin (President, Knowledge Integrity Incorporated, Silver Spring, MD, USA) ,  Abie Reifer (Chief Technology Officer, AIR Communications LLC, Silver Spring, MD, USA)
Publisher:   Elsevier Science & Technology
ISBN:  

9780124105430


Pages:   108
Publication Date:   25 November 2013
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and Information Utilization


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Overview

Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.

Full Product Details

Author:   David Loshin (President, Knowledge Integrity Incorporated, Silver Spring, MD, USA) ,  Abie Reifer (Chief Technology Officer, AIR Communications LLC, Silver Spring, MD, USA)
Publisher:   Elsevier Science & Technology
Imprint:   Morgan Kaufmann Publishers In
Dimensions:   Width: 15.20cm , Height: 0.60cm , Length: 22.90cm
Weight:   0.140kg
ISBN:  

9780124105430


ISBN 10:   0124105432
Pages:   108
Publication Date:   25 November 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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David Loshin is President of Knowledge Integrity, Inc., a company specializing in data management consulting. The author of numerous books on performance computing and data management, including “Master Data Management"" (2008) and “Business Intelligence – The Savvy Manager’s Guide"" (2003), and creator of courses and tutorials on all facets of data management best practices, David is often looked to for thought leadership in the information management industry. Abie Reifer is a technology and strategy consultant with extensive experience in customer care systems design and implementations. He currently serves in a technology leadership position at a data collection, management and research organization. Previously, Mr. Reifer served as the CIO and CTO of an international telecommunications billing services organization. Earlier in his career he held a senior strategy position at a renowned billing and customer care firm, where he served as an advisory strategy consultant to a leading US telecommunications carrier. Mr. Reifer began his career at Bell Communications Research and received his Master’s degree in Engineering from Columbia University

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