Overview

Drawing on the authors' thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process. Loaded with real world research examples from across the social sciences, and learning features such as 'expert advice' and 'concepts and theories' boxes, as well as end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.

Full Product Details

Author:   Ivana Acocella ,  Silvia Cataldi
Publisher:   SAGE Publications Ltd
Imprint:   SAGE Publications Ltd
Weight:   0.790kg
ISBN:  

9781526445605

ISBN 10:   1526445603
Pages:   368
Publication Date:   26 October 2020
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Part 1 - What is a focus group? Chapter 1: Outlining the focus group Chapter 2: Dealing with ethical challenges Part 2 - Planning and designing Chapter 3: Designing a focus group research Chapter 4: Mixing the focus group with other techniques Chapter 5: Choosing and recruiting the focus group participants Chapter 6: Designing focus group tools Part 3 - Conducting Chapter 7: Moderating the focus group Chapter 8: Observing the focus group Chapter 9: Running the focus group Part 4 - Analysing and writing up Chapter 10: Transcribing and analysing the focus group content Chapter 11: Analysing the focus group relational and technical dimensions Chapter 12: Interpreting and reporting the focus group results Appendix - Tools References

Reviews

Author Information

Ivana Acocella is Lecturer of Sociology at the University of Florence (Italy). Since 2002, she has taught Methodology and Research Methods for the Social Sciences. She currently teaches Sociology of Migration and Qualitative Research. Her research focuses on epistemological and methodological assessment of qualitative research approaches.   Silvia Cataldi, PhD, is Associate Professor of sociology at Sapienza University of Rome (Italy). Her research focuses on methodological aspects of social research and emerging cultural and social identity models, and she is involved in many European projects.

Tab Content 6

Author Website:  

Countries Available

All regions