Using AI in Marketing: An Introduction
Author:   Greg Kihlstrom
Publisher:   De Gruyter
ISBN:  

9781501522796


Pages:   136
Publication Date:   19 November 2024
Format:   Paperback
Availability:   Temporarily unavailable   Availability explained


Our Price $59.40 Quantity:  
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Using AI in Marketing: An Introduction


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Author:   Greg Kihlstrom
Publisher:   De Gruyter
Imprint:   De Gruyter
ISBN:  

9781501522796


ISBN 10:   1501522795
Pages:   136
Publication Date:   19 November 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Unknown
Availability:   Temporarily unavailable   Availability explained

Table of Contents

Part I: Exploring AI and Marketing 1: A Brief History of AI 2: Understanding AI andMarketing 3: The Current Use of AI in Marketing Part II: Growth Areas for Marketing and AI 4: Generative AI 5: Personalized Customer Experience 6: Team and Workflow Augmentation 7: Data Analysis, Measurement, and Optimization Part III: Practical Examples 8: Improving Prompt Writing 9: Generative AI Cases and Examples Part IV: Integration and Optimization of AI and Marketing 10: The AI Adoption Mindset 11: How AI Changes Your Marketing Approach 12: When and Where to Invest in AI 13: Challenges of AI Epilogue Index

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Author Information

Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as a consultant to top companies on marketing technology, marketing operations, customer experience, and digital transformation initiatives.

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