Overview

User experience (UX) is about how interaction with a product, service or system is perceived by its users. Are their needs met or exceeded? Do they enjoy the experience? Will they return? Making UX central to development of a product, service or system enhances customer satisfaction, resulting in higher conversion rates and a stronger brand presence. Applying the same techniques to internal business systems brings improved efficiency and job satisfaction. This book provides a reasoned and authoritative description of what UX is, why it works and what tools and techniques are involved, in line with the BCS Foundation Certificate in User Experience, based on ISO 9241-210.

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9781780173498

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Reviews

Nick de Voil has written an invaluable guide on how UX supports digital product development and how to design experiences which meet people's needs. This book is a good reference for those starting their career in UX as well as product owners, business analysts and digital marketeers. -- Nichola Musgrove This book is a good reference for new UX practitioners or anyone who wants to deepen their understanding of user experience. UX is a continuously growing field. This book provides a breadth of information on the subject with practical tips. You'll get an excellent foundation of knowledge from it. -- Chui Chui Tan A concise and very well-crafted piece of knowledge about UX, Usability and UCD/HCD in general. I wish I had it for my students when I was teaching UX myself. During my career both as a leader of the company and as a consultant in HCD field I found it particularly important to have a common language with all the stakeholders. Among other good things this book does that one particularly well! -- Yuri Vedenin User experience encompasses many still-emerging practices, making teaching and learning interesting and challenging all at once. This book does well to provide a comprehensive overview of its fundamentals. -- Boon Yew Chew I was so excited to read this book as we often struggle with stakeholders who don't always understand the importance of UX when designing new products and services. This book really hits the nail on the head and is brilliant for anyone wanting to get their head around user experience design and research and its importance. -- Katie Derham As UX has matured over the last ten years, there is a higher expectation to describe the rationale behind every pixel on the screen. This book helps to tell that vital story of WHY with context and tactics to handle any design situation. Nick de Voil has done a great job condensing the vast subject of UX into this book for those new to the field of UX, current practitioners, experts and those with a vested interest. -- Paul Wilshaw Nick de Voil has unlocked the foundations of the user experience (UX) discipline to simply describe what UX professionals ought to do, why they do it and why it works. It challenges what UX is in the construct of user-centred design principles that act as guideposts to optimise user experience. -- Milvio DiBartolomeo It seems everyone talks about UX, yet it is often misunderstood. Fortunately, there is a recognised standard at the core of UX and Human Centred Design which Nick de Voil uses as a framework in this clear overview of the HCD process and UX activities. I highly recommended this book as a pragmatic, easy to read introduction to this important and fascinating field. -- Chris Rourke Nick de Voil is spot on with the details needed to understand the field of human centred design. He clearly explains how user research is integral to good design. This is a great starting point for anyone getting to grips with user experience work. -- Franny Gant This excellent primer blends theory and practice from a number of sources to provide a practical and accessible overview. Crucial reading! -- Adrian Reed User Experience Foundations offers a comprehensive and standard-setting syllabus to UX. Its clear and concise explanations of key concepts, step-by-step method guides and practical hands-on tips will help anyone wanting to master the craft of real-world user experience. -- John Knight This book gives all the steps needed to ensure products and services are useful, usable and actually used. Nick de Voil brings his considerable experience to identify what's both similar and different between user experience and other traditional practices. All this results in a must-read and approachable book. -- Kate Tarling

Author Information

Nick de Voil has been helping organisations to design and evaluate digital products, services and systems for over 30 years. He developed the world's first training course in User Experience for business analysts and now specialises in helping organisations to optimise customer experience by designing business processes ‘from the outside in’.

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