U.S. Media and Elections in Flux: Dynamics and Strategies

Author:   David A. Jones (James Madison University, USA)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138777309


Pages:   124
Publication Date:   07 March 2016
Format:   Paperback
Availability:   In Print   Availability explained
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U.S. Media and Elections in Flux: Dynamics and Strategies


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Full Product Details

Author:   David A. Jones (James Madison University, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 1.00cm , Length: 22.90cm
Weight:   0.181kg
ISBN:  

9781138777309


ISBN 10:   1138777307
Pages:   124
Publication Date:   07 March 2016
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. Introduction. Part I. 2. Mainstream Media: Not Well but Alive. 3. The Politics of New Options. Part II. 4. Earned Media Strategies. 5. Paid Media Strategies. 6. Social Media Strategies. 7. Conclusion.

Reviews

David Jones has written a lively book about the media in flux. He does a great job capturing all the extraordinary changes that have taken place in earned, paid, and social media. Students will gain a deep understanding of the shifting communications landscape. -- Darrell West, Brookings Institution


'Stay tuned.' That's the book's closing sentence and one of the most prescient such sentences ever. David Jones has masterfully captured the dynamic and evolving role of the media in U.S. elections. The book is a must read for any citizen, journalist, politician, scholar, or student who seeks to understand the nature of contemporary election communication. -- Thomas E. Patterson, Harvard University David Jones has written a lively book about the media in flux. He does a great job capturing all the extraordinary changes that have taken place in earned, paid, and social media. Students will gain a deep understanding of the shifting communications landscape. -- Darrell West, Brookings Institution Jones offers an invaluable glimpse into contemporary political communication research. The content is at once complex and accessible, with current examples that will draw readers in and hold them tight. Amply documented, with invitations for deeper probing, U.S. Media and Elections in Flux provides the tools needed for a sophisticated exploration of political campaigns in an increasingly messy media environment. -- Stephen Maynard Caliendo, North Central College This book takes a complicated, and ever-changing, area of American electoral politics and breaks it down in such a way that both the expert and novice have much to gain from reading it. I highly recommend it for courses in campaigns and elections, mass media and politics, and public opinion. -- Jeffrey L. Bernstein, Eastern Michigan University


""'Stay tuned.' That’s the book’s closing sentence, and one of the most prescient such sentences ever. David Jones has masterfully captured the dynamic and evolving role of the media in U.S. elections. The book is a must read for any citizen, journalist, politician, scholar, or student who seeks to understand the nature of contemporary election communication."" -- Thomas E. Patterson, Harvard University ""David Jones has written a lively book about the media in flux. He does a great job capturing all the extraordinary changes that have taken place in earned, paid, and social media. Students will gain a deep understanding of the shifting communications landscape."" -- Darrell West, Brookings Institution ""Jones offers an invaluable glimpse into contemporary political communication research. The content is at once complex and accessible, with current examples that will draw readers in and hold them tight. Amply documented, with invitations for deeper probing, U.S. Media and Elections in Flux provides the tools needed for a sophisticated exploration of political campaigns in an increasingly messy media environment."" -- Stephen Maynard Caliendo, North Central College ""This book takes a complicated, and ever-changing, area of American electoral politics and breaks it down in such a way that both the expert and novice have much to gain from reading it. I highly recommend it for courses in campaigns and elections, mass media and politics, and public opinion."" -- Jeffrey L. Bernstein, Eastern Michigan University


Author Information

David A. Jones is Professor of Political Science at James Madison University.

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