Overview

Urban Street Food is a practical, real-world guide for anyone who wants to start, grow, or professionalize a street food business. Written by a chef and food entrepreneur with international experience, this book goes beyond recipes to explain how successful street food operations actually work-from idea to execution. Inside, you'll learn: - How to choose the right street food concept - Food truck vs trailer vs pop-up vs cloud kitchen - Legal basics, permits, and hygiene mindset - Food costing, pricing, and profit control - Kitchen setup, equipment, and workflow - Menu planning for speed, consistency, and margins - Branding, presentation, and customer trust - Common mistakes that cause street food businesses to fail This is not a motivational book. It's a field manual written for beginners, food truck owners, chefs, and entrepreneurs who want clarity instead of confusion. Whether you're starting from zero or fixing an existing operation, Urban Street Food gives you the structure, mindset, and tools to build something that lasts.

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