Overview

Demographics not only define who we are, where we live, and how our numbers change, but they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs How will Generation Y alter housing and transportation Which states will have the most dynamic workforces when the Millennials settle into their careers The next generational wave is shaking up the rank and file. How will it all affect you Demographer Kenneth Gronbach has put this powerful yet little-understood science to work finding the answers to all these questions and more. After synthesizing data to show how the different generations have impacted and will continue to impact markets and economies, Gronbach has provided you the lively and certainly surprising answers. In Upside, you will find out: What each age cohort is likely to buy both now and in the future What sectors are likely to grow or lag How profits dovetail with consumer numbers How to make sense of the numbers to chart your own path Whether you are an investor, marketer executive, or entrepreneur, the comprehensive data and findings in Upside will help you target promising trends, spot the potential for profits, and discover hidden business opportunities you would not have found previously.

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9780814434697

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Reviews

.. .ideal resource for anyone interested in what the future will bring, from investors to inventors, retailers to educators, health care practitioners to startups. --Blogcritics

Based in science, but presented as intriguing tips and tricks, generational shifts will come into focus for you and your employees. -- Anna Jedrziewski, Retailing Insight

Author Information

Kenneth W. Gronbach is president of KGC Direct and a popular keynote speaker, known for his original demographic research and ability to forecast markets and societal trends. He is author of The Age Curve. M.J. Moye is an editorial consultant and demographic researcher.

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