Overview
Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In Uplift: A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives-their style, health, and economic opportunity. Rich in examples from advertising, movies, and other areas of popular culture, Uplift moves beyond featherbones and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society.
Full Product Details
Author: Jane Farrell-Beck ,
Colleen Gau
Publisher: University of Pennsylvania Press
Imprint: University of Pennsylvania Press
Dimensions:
Width: 15.50cm
, Height: 2.20cm
, Length: 23.50cm
Weight: 0.635kg
ISBN: 9780812236439
ISBN 10: 0812236432
Pages: 264
Publication Date: 21 November 2001
Audience:
College/higher education
,
Tertiary & Higher Education
Format: Hardback
Publisher's Status: Out of Print
Availability: Out of stock
Reviews
Jane Farrell-Beck and Colleen Gau have collaborated to produce a minor miracle: an informal yet comprehensively researched work of history and sociology that isn't dull, isn't pretentious, isn't politically correct (or incorrect), and that's fun to read as well as being instructive. --Robert Gottlieb, New York Observer In this good-humored yet careful examination, Farrell-Beck and Gau illuminate women's experience of this most everyday garment... A fun, punchy book. --Publishers Weekly Uplift is extremely well-researched, and is significantly better than previous histories of the brassiere. --Valerie Steele, Fashion Institute of Technology
Jane Farrell-Beck and Colleen Gau have collaborated to produce a minor miracle: an informal yet comprehensively researched work of history and sociology that isn't dull, isn't pretentious, isn't politically correct (or incorrect), and that's fun to read as well as being instructive. -Robert Gottlieb, New York Observer In this good-humored yet careful examination, Farrell-Beck and Gau illuminate women's experience of this most everyday garment... A fun, punchy book. -Publishers Weekly Uplift is extremely well-researched, and is significantly better than previous histories of the brassiere. -Valerie Steele, Fashion Institute of Technology
Author Information
Jane Farrell-Beck is Professor of Textiles and Clothing at Iowa State University. Colleen Gau is President of CPRTex, Inc., a home-based conservation of textiles business and the author of articles on clothing and health.
