Overview
Mass Media in a Changing World helps students understand media in today's world through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. This text tells the story of where the media came from, why they do what they do, and why those actions cause controversies. Students will develop an ability to analyze the ways in which we use mass media to change the world. The updated third edition includes current examples (often found in the new close-ups and new chapter openers), updated statistics, and rewritten sections that provide a treatment of new concepts and events that have evolved over the last year.
Full Product Details
Author: George Rodman ,
Rodman George
Publisher: McGraw-Hill Education - Europe
Imprint: McGraw-Hill Professional
Edition: 3rd edition
Dimensions:
Width: 21.60cm
, Height: 2.00cm
, Length: 27.70cm
Weight: 1.082kg
ISBN: 9780077291105
ISBN 10: 0077291107
Pages: 544
Publication Date: 16 February 2010
Audience:
College/higher education
,
Tertiary & Higher Education
Replaced By: 0077382633
Format: Paperback
Publisher's Status: Out of Print
Availability: In Print
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.
Author Information
"George Rodman is professor and chair of the Department of Television and Radio at Brooklyn College of the City University of New York, where he has taught for 30 years. His research interests include the role of humor in human communication and the effect of communication technology on psychological well-being. Rodman is the author, coauthor, and editor of several books, including ten editions of Understanding Human Communication (with Ron Adler, Oxford University Press), four editions of Mass Media Issues (Science Research Associates and Kendall/Hunt), Making Sense of Media (Allyn & Bacon, 2001, and four books on public speaking, including The New Public Speaker (Harcourt Brace, 1997), a book that features the role of public speaking in the media-information age. He has written for newspapers, magazines, journals, film, television, radio, and multimedia programs. He has appeared as both host and guest on local television programs. While in graduate school, he was a winner on The Dating Game on ABC. Rodman has been listed i Who's Who in Entertainment and Who's Who in Education. He serves as the faculty adviser to The Excelsior, one of a pair of competing campus newspapers that were named third in the nation by the 2005 Princeton Review of America's Best Colleges. In 2005 he was nmaed the Bernard H. Stern Professor of Humor and was awarded the Brooklyn College Award for Excellence in College Citizenship. He has been voted ""Favorite Teacher"" by graduating seniors several times, most recently in 2008. In a way, Rodman is genetically predisposed to an interest in mass media. His grandmother was a first cousin to, and grew up with, Hollywood mogul Cecil B. DeMille. His grandfather was a personal lab assistant to Thomas Edison, and was later president of the Radio Manufacturers Association. His father's start-up business ventures included importing European recording equipment, printing, and computer manufacturing. Rodman lives in Garden City, New York, with his wife Linda and three children: Jennifer, Alexandra, and Dean."
