Overview

People are untethered-connected but no longer plugged in, living within their information. ""Mobile"" is more than what's in your pocket. Today's users expect to be immersed in their digital experience, their information moving fluidly with them and adapting to various devices-smartphones, smart watches, cars, and even refrigerators-and levels of attention. This atmosphere creates multiple opportunities for brands to enhance their relationships with customers. In Untethered, Shawn Borsky reframes the possibilities enabled by the inevitable mobile-first future and introduces a new way of navigating your organization's digital presence. Learn how to use mobile design to customize consumers' experiences, anticipate their needs and wants, and adapt to users' changing memory and attention levels across devices. This guide will teach you how to connect with and hold on to today's untethered consumers.

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9781544547275

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Author Information

Shawn Borsky is a seasoned design leader, creative director, and interactive designer who has worked in mobile and online gaming since its earliest days. Shawn solves business problems in many spaces, including digital user experiences, web design and front-end development, content strategy, and more. His varied tech career gave him a front-row seat to the advent of the untethered future-and he's contributed to it, working with several award-winning mobile app-based companies as well as a variety of companies that integrated mobile apps into a broad multiplatform strategy. Shawn's design philosophy-centered on untethered technology-has made him a highly sought-after teacher and consultant. He is dedicated to helping business leaders and designers capitalize on the possibilities of an untethered future.

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