Overview
Send buying indecision packing. As an insights expert, you're up-to-date on design, consumer behavior, and market trends-everything that influences success. But one wrong decision can quickly turn into a high-profile failure and, worse, loss of sales. With the endless options of structures, colors, copy, images, and fonts, it's no wonder you're overwhelmed. For decades, Alex Hunt, Matt Salem, and the Behaviorally team have partnered with world-leading brands to apply behavioral research to consumer decision-making. In unPACKED, they spill industry secrets for creating value in the most important moment in marketing: the purchase transaction. Through real-world case studies and practical frameworks, unPACKED equips you to make smarter decisions and maximize your packaging's potential. Acquire invaluable benchmarks for setting expectations. Learn how to achieve packaging effectiveness with confidence and precision. A true insight industry disruptor, unPACKED guides you to accurately predict packaging that sells.
Full Product Details
Author: Alex Hunt ,
Matt Salem
Publisher: Lioncrest Publishing
Imprint: Lioncrest Publishing
Dimensions:
Width: 14.00cm
, Height: 1.30cm
, Length: 21.60cm
Weight: 0.263kg
ISBN: 9781544549408
ISBN 10: 1544549407
Pages: 222
Publication Date: 29 July 2025
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Reviews
""From design missteps to billion-dollar turnarounds, this book is a masterclass in navigating the high-risk world of packaging design change."" -Jennifer Picard, Global Insights Transformation Lead, Opella. ""Behaviorally's 4S framework gave our teams a shared language-and the clarity to make fast, confident decisions."" -Ken Hauser, Sr. Manager, Market Research, Church and Dwight Co., Inc. ""This book dives into case studies and key packaging design principles every marketer should know."" -Jon Zunick, Innovation Manager, Bayer. ""This book isn't about tools-it's about changing how we make decisions."" -John D. Pfalzgraf, Director, Consumer Knowledge, Georgia-Pacific. ""This book is a must-read for any marketer serious about converting packaging into a revenue driver. The data doesn't lie-visibility alone can 2.5x your likelihood of purchase."" -Sara Polon, Co-Founder and CEO, Soupergirl. ""This book brilliantly captures what marketers have felt for years-packaging is your first, best salesperson."" -Nino Ciappina, General Manager, Automotive, Walmart Marketplace.
Author Information
As CEO of Behaviorally, Alex Hunt transformed the company into a market-leading data intelligence partner for the world's leading brands. An in-demand speaker and thought leader, he is a Market Research Society Fellow and member of the Board of Directors of the Insights Association. A native of the UK, he lives in Connecticut with his wife, Pam, and daughter, Gabriella. Matt Salem, SVP at Behaviorally, has spent over 20 years researching how packaging influences shopper behavior. Known for turning insights into clear, actionable stories, Matt brings a natural, dynamic style to both public speaking engagements and everyday conversations. He's a proud parent to Niessen and Nyla and resides in New Jersey.
