Overview

Stratigraphy is the key to understanding the geological evolution of the earth. It provides the framework for our interpretation of the sequences of events which have shaped the earth throughout its 4600 million years of existence. It provides the timescale with which we can determine the relative order of these events, and it provides the means whereby we can calibrate this using absolute ages in years. Stratigraphy is therefore the most fundamental subject in the science of geology, and all geologists are practising stratigraphers. Traditionally, however, stratigraphy has been considered as a Victorian science, a ponderous process of the naming and cataloguing of innumerable geological units most of which are of limited interest outside of a given geographical region. This view has been challenged in recent years through the development of new techniques such as sequence stratigraphy, cyclostratigraphy and chemostratigraphy which have greatly enhanced our capability to interpret earth history. In this book many of the leading practitioners of modern stratigraphy have been gathered together to provide up-to-date and authoritative reviews of most of the important advances in the subject. As such it is the only volume to provide a comprehensive treatment of modern stratigraphy at an advanced undergraduate level.

Full Product Details

9780471974635

Table of Contents

Reviews

Author Information

Peter Doyle was internationally recognized for his teaching and research on marketing and business strategy. He was Professor of Marketing and Strategic Management at the University of Warwick Business School. Previously he held positions at the London Business School, INSEAD, Bradford and Stanford Universities. He is the author of numerous papers which have appeared in most of the world's top journals including the Journal of marketing, Journal of Marketing Research, Management Science and the Economic Journal. His other recent books are Marketing Management and Strategy and Innovation in Marketing. He acted as a consultant to many of the most famous international companies including Coca-Cola, IBM, Nestle, Cadbury-Schweppes, British Airways, Mars, Johnson & Johnson, Unilever, Shell, BP Amoco, AstraZeneca, Norvatis, 3M, Saatchi & Saatchi and Wal-Mart. He has also advised such professional bodies as Britain's Cabinet Office, the Institute of Chartered Accountants, the Institute of Directors, the CBI, the Pacific-Asian Management Institute and the Singapore Department of Trade. During his career, Peter Doyle ran executive programmes for senior managers throughout Europe, the United States, South America, Australia and the Far East. He was voted Outstanding Teacher on numerous university and corporate courses. He held a First Class Honours degree from the University of Manchester and an MBA and PhD from Carnegie Mellon University, USA. His research twice led him to be awarded the President's Medal of the Operational Research Society and the Best Paper Award of the American Marketing Association.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available