Overview

In today s evolving digital landscape, small and medium enterprises (SMEs) are uniquely positioned to harness the transformative power of artificial intelligence (AI) to drive growth and long-term sustainability. AI technologies have become more accessible, offering SMEs powerful tools to streamline operations, enhance customer experiences, and make smarter, data-driven decisions. By integrating AI into their strategies, these businesses can unlock new efficiencies, stay competitive in markets, and build resilient models that support profitability and sustainability during constant change. Unlocking Growth and Sustainability for Small and Medium Enterprises With AI explores the transformative potential of AI in empowering SMEs in emerging markets. It examines how leveraging AI can offer unprecedented opportunities to enhance efficiency, effectiveness, productivity, competitiveness, and innovation. This book covers topics such as e-commerce, product services, and sustainable development, and is a useful resource for business owners, economists, engineers, academicians, researchers, and scientists.

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9798369396117

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Author Information

Pawan Kumar is working as a Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India. He has 17 years of experience in business academic research .His areas of interest in research include entrepreneurship, marketing, e-commerce, consumer behaviour, marketing research, etc. He is an avid researcher. He is active in Ph.D research supervision and has good number of publications in Q1 and Q2 Journals to his credit in various research papers published Scopus indexed journals namely: The TQM Journal from Emerald, Visions: Journal of Business Perspectives from Sage, International Journal of Business and Globalization, International Journal of Business Information Systems from Inderscience and other national/international journals of repute. He has edited book on Opportunities and challenges in Business5.0 and drivers of SME Growth and Sustainability in Emerging Markets from IGI global.

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