Full Product Details
Author: Mark Weiner
Publisher: John Wiley & Sons Inc
Imprint: Jossey-Bass Inc.,U.S.
Dimensions:
Width: 16.10cm
, Height: 2.70cm
, Length: 23.60cm
Weight: 0.463kg
ISBN: 9780787982799
ISBN 10: 0787982792
Pages: 272
Publication Date: 21 July 2006
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: Available To Order
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Reviews
Weiner? has left no stone unturned here; issues relating to audits, return on investment, new media and shifting objectives are brought forth. While that might seem very technical, Weiner's language is user-friendly and he carefully explains every aspect of the subject to avoid confusion. ?Weiner's observations are peerless and his considerations set a new standard for the field. Mark Hall on Timessquare.com
Weiner? has left no stone unturned here; issues relating to audits, return on investment, new media and shifting objectives are brought forth. While that might seem very technical, Weiner's language is user-friendly and he carefully explains every aspect of the subject to avoid confusion. ?Weiner's observations are peerless and his considerations set a new standard for the field. Mark Hall on Timessquare.com
Weiner... has left no stone unturned here; issues relating to audits, return on investment, new media and shifting objectives are brought forth. While that might seem very technical, Weiner's language is user-friendly and he carefully explains every aspect of the subject to avoid confusion. ...Weiner's observations are peerless and his considerations set a new standard for the field. Mark Hall on Timessquare.com
Author Information
MARK WEINER is president of Delahaye, the world’s most prestigious provider of public relations research, analysis, and consulting. After its founding in 1994 as Medialink Research, the firm acquired The Delahaye Group in 1999, adopted its name, and then became Delahaye in its current form. Delahaye is based in Norwalk, Connecticut, with offices in Portsmouth, New Hampshire; Chicago, Illinois; Washington, D.C.; and London, England, with affiliates around the world. The firm provides research-based consulting in areas related to public relations, marketing, and corporate reputation and employee communications, with client engagements in forty countries. Delahaye’s research is used by the world’s leading companies to set objectives; develop strategy; and evaluate the performance of how their communication initiatives affect the attitudes, understanding, and behaviors of their target audiences. The firm currently employees a hundred researchers and analysts, who provide a range of attitudinal research, traditional and new media content analysis, and statistical modeling services. Since he entered the field in 1986, Weiner has been a frequent conference speaker and a regular contributor to leading professional journals, sitting on the editorial advisory boards of PRSA’s Strategist and PR News. In addition, he was the 2004 chair of the Measurement Commission of the Institute for Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America, and the Institute for Public Relations. Before public relations, Weiner was an editor and syndicated newspaper columnist with the McNaught Newspaper Syndicate after starting his career with the New York Times News Service.
