Unleash the Girls: The Untold Story of the Invention of the Sports Bra and How It Changed the World (And Me)

Author:   Lisa Z Lindahl
Publisher:   Ezl Enterprises
ISBN:  

9781950282432


Pages:   326
Publication Date:   10 September 2019
Format:   Paperback
Availability:   In stock   Availability explained
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Unleash the Girls: The Untold Story of the Invention of the Sports Bra and How It Changed the World (And Me)


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Overview

"Named a Kirkus ""Best Books of 2022"" ""... the author's narrative is as much an inspiring business memoir as it is an absorbing chronicle of a surprisingly significant piece of sports clothing. An engrossing account of the entrepreneur-and the bra-that changed women's sports."" -Kirkus Reviews ""With cogent reflections on American cultural history and the shifts that laid the groundwork for women's liberation, Lindahl weaves a narrative that is both intimate and topical....[A]n inspiring narrative about changing the world through fearless innovation."" -Publisher's Weekly, BookLife Prize The 1970s saw women coming into their own, working hard to create new roles at home and in sports, culture, politics, and business. It was also the start of the ""fitness revolution."" At this unique intersection of feminism and athleticism, Lisa Lindahl's game-changing entrepreneurial journey began. She invented the first sports bra, the ""Jogbra,"" in 1977. It was the right product at the right time, throwing Lisa into a high-stakes world of business and power-a world for which she was not fully prepared. Unleash the Girls is the improbable story of a young artist with a disability who used her powers of creativity to solve a vexing problem and ended up leveling the playing field for girls and women across the globe-literally, unleashing the girls. Her invention would become a feminist icon and the company she founded would change an industry. But amid the success, Lisa continued to search for meaning and the true nature of power and beauty. This is the untold story of the invention of the sports bra and how it changed the world for girls and women...and, along the way, changed Lisa, too. ""The sports bra was and is more than a piece of sporting equipment, it has become a symbol and a vehicle for women and girls to propel themselves forward without inhibition towards the future that they are creating."" -Brandi Chastain, American retired soccer player, two-time FIFA Women's World Cup champion, two-time Olympic gold-medalist, coach, and sports broadcaster"

Full Product Details

Author:   Lisa Z Lindahl
Publisher:   Ezl Enterprises
Imprint:   Ezl Enterprises
Dimensions:   Width: 12.70cm , Height: 1.70cm , Length: 20.30cm
Weight:   0.322kg
ISBN:  

9781950282432


ISBN 10:   1950282430
Pages:   326
Publication Date:   10 September 2019
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Lisa Z. Lindahl is an artist, entrepreneur, and women's health advocate. She invented the sports bra in 1977, revolutionizing athletic participation for women and girls. In 2000, she patented a medical garment for use in breast cancer. She has a BS in education from the University of Vermont, a Master's of Arts in Culture and Spirituality from Holy Names University in California, and is a graduate of the Foundation for Shamanic Studies' Three Year Program of Advanced Initiations. She lives in Charleston, South Carolina, where it rarely goes below freezing and one can garden year 'round.

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