Overview

The alphabet we use every day took thousands of years to develop. When it finally stopped evolving, it was settled that people would read and write from left to right, and from top to bottom. How uncreative! Today, the computer makes it easy to visualize objects in 3D. Using a 3D modeling program, designer and art director Ji Lee has developed a three-dimensional alphabet - Univers Revolved - that, while based on the alphabet we use every day, is an intriguing conceptual challenge to decipher. Starting with the popular font called Univers, Lee made letters that can be rotated in space. Instead of ordinary type, he gives us pictures of words floating in space - to read them, we must use visual clues to find out where words and sentences begin and where they end and discover what they say. Suddenly reading is mysterious and fun. Univers Revolved is not only a whimsical ""invitation for imagination,"" but also a thoughtful challenge to the convention of linear reading and the way we are trained to process information. As Lee says, ""Unlike our standard alphabet, the letters of Univers Revolved are symmetrical and may therefore be read in any direction. Because they are three-dimensional,

Full Product Details

9780810943490

Table of Contents

Reviews

Author Information

Currently a teacher at Parsons School of Design as well as freelance art director and designer in New York, Ji Lee is an accomplished and recognized young designer. His work has been featured in Abbott Miller's Dimensional Typography, and was highlighted in the special technology issue of the New York Sunday Times Magazine. Born in Seoul, Korea, he moved with his family to Sao Paolo, Brazil as a young boy before coming to New York to study design at Parsons. After stints at top design firms such as Franfurt Balking and Tsang and Seymore, Lee was a finalist in the Saatchi and Saatchi Innovation in Communication award competition. He has worked as Art Director for Saatchi & Saatchi, New York, for the past four years. His work will also be appearing in 10X10 Design, forthcoming from Phaidon.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available