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Dr Rod Samimi has more than 30 years' experience in direct business management, commercial advisory work and academic research in the engineering, construction and professional services sectors. He currently works in investment banking with direct private business involvement in industrial technology, educational services and software applications. Rod's corporate experience includes seven years in the oil industry, 10 years in manufacturing and construction, and over 10 years in business consulting and research. He has been involved in various business operations, including mature steady-state, distressed restructuring, growth and expansion, and start-ups. Rod has also been involved in international mergers and acquisitions across Australia, Asia, Europe and the Middle East. He has a wide range of experience raising equity and debt capital in international markets. He participates on the boards of a number of private entities, with direct operational involvement. 'Unified Theory of Business Strategy' is the culmination of more than 10 years' postdoctoral research, both independently and within large institutions. Rod brings to the book an innovative blend of academic training and direct practitioner experience, across both physical industries and professional services.

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