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"""In the modern era, people crave connection. Companies fostering thriving, self-sustaining communities not only gain a substantial competitive advantage but also forge enduring connections, creating value for years. Unfair Mindshare is a tour de force in the art of attracting and engaging today's buyers. Derek Weeks illuminates how community-led marketing can become a CMO's secret weapon for driving significant pipeline and revenue growth. This book is a game-changer packed with strategic insights and fresh perspective."" - DAN TYRE, HubSpot CEO, Tyre Angel ""Derek masterfully unpacks the critical role of community-led marketing in a modern, orchestrated marketing plan. Unfair Mindshare serves as a strategic blueprint, providing step-by-step guidance for aligning community initiatives with both demand and brand strategies. If your marketing team is not part of the community conversation, you're starting from a position of disadvantage. This book equips CMOs with the tools to shift from this vulnerable stance to one of considerable advantage, optimizing plans to drive tangible results."" - TERRY FLAHERTY, Vice President & Principal Analyst, Demand Services, Forrester Research ""Unfair Mindshare is the definitive guide to community-led marketing. Derek Weeks is a seasoned expert, whose 'been there, done that' expertise and comprehensive understanding of the synergy between product, brand, and community yield a book that's both inspirational and educational. Above all, it's brimming with actionable insights. This book is an indispensable read for the modern marketer."" - KATHLEEN BOOTH, SVP Marketing & Member Experience, Pavilion ""Unfair Mindshare masterfully engineers a seismic shift in marketing, propelling the conventional playbook into a new era of community-led strategies. Building upon traditional product and brand marketing strategies, Weeks introduces a paradigm that helps businesses rise above the market noise. A courageous approach, grounded in real-world case studies, which makes it all the more compelling. Viva la revolution!"" - PAUL MULLER, Co-founder, Denting the Universe and former Worldwide VP Marketing, Hewlett Packard ""Unfair Mindshare has redefined my perception of what's possible in community-led marketing. Weeks unveils innovative methods that align perfectly with our current landscape. For CMOs hungry for transformative insights, this book serves as your marketing North Star."""

Author Information

Derek Weeks is the founder and CEO of Unfair Mindshare, a leading marketing consultancy renowned for crafting boundary-pushing go-to-market strategies that capture the attention of markets, win more deals, and create remarkable brand experiences. As a four-time CMO and VP of Marketing with more than thirty years of experience, Derek has shaped marketing at Fortune 100 technology powerhouses and scaled growth for innovative venture-backed start-ups alike. Honored as one of the top CMOs in the Washington, D.C. metro area by DCA Live and snagging the coveted Marketing Department of the Year award from the Business Intelligence Group, Derek strives every day to make a positive impact in the community of marketers worldwide.Derek is the pen behind Unfair Mindshare: A CMO's guide to community-led marketing in a product-led world, and a co-author of the insightful Feedback Loops: Voices of All Day DevOps trilogy.Born in Philadelphia and raised in Silicon Valley, Derek now lives in beautiful Bethesda, Maryland, with his wife, children, and tail-wagging Labradoodle.Stay updated with Derek at unfairmindshare.com. Follow his insights on LinkedIn: linkedin.com/in/derekeweeks. And keep up with his musings on X: @weekstweets.

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