Overview

From photographs to micrographs, from the various types of graphs to fun, interactive visuals and games, there are many different forms in which science can be visualised. However, all of these forms of visualisation in the Life Sciences are susceptible to misunderstandings and misinformation. This accessible and concise book demonstrates the misconceptions surrounding the visuals used in popular life science communication. Richly illustrated in colour, this guide is packed with examples of commonly used visual types: photographs, micrographs, illustrations, graphs, interactive visuals, and infographics allowing visual creators to produce more effective visuals that aspire to being both attractive and informative for their target audience. It also encourages non-specialist readers to be more empowered and critical, to ask difficult questions, and to cultivate true engagement with science. This book is an invaluable resource for life scientists and science communicators, and anyone who creates visuals for public or non-specialist readers.

Full Product Details

9781009232241

Table of Contents

Reviews

‘Yu’s ‘close reading’ of life science visualizations goes beyond ‘understanding’ by shining a critical lens on common forms: graphs, photographs, animations, video games, etc. She goes further than applying Tufte’s rules for Beautiful Evidence by dissecting authors’ intentions to purposely conceal, divert, deceive, misconstrue, and misrepresent, and she embraces practices of open science, transparency, and aesthetics that will help readers experience ‘the triumph of interpretation’ and empower readers to construct the meaning of heterogeneous, complex data. Her vision is an important counterpoint to the mindless proliferation of chart junk produced by misuse of common software and moves us to embrace communication practices that not only make for better science, but also serve to enhance our appreciation for the importance of maintaining a healthy skepticism of potentially spurious claims.’ John R. Jungck, Center for Bioinformatics and Computational Biology and DENIN Delaware Environmental Institute, USA ‘We humans have been using visuals - maps, charts, graphs, photographs, and other types - to see through the complexity of the world and help us reason better about it for ages. However, we tend to take visuals for granted, or to think that they are ‘objective’ representations of reality, showing it as it truly is. Understanding Visuals in the Life Sciences will disabuse you of those ideas. Visuals are intentional, rhetorical arguments and, as such, their quality may be affected by their creators’ knowledge, skill, or biases. This book shows how to acknowledge and embrace this notion; doing so may help us become better and more ethical designers.’ Alberto Cairo, Knight Chair in Infographics and Data Visualization, University of Miami; author of The Art of Insight ‘Dr. Han Yu crystallizes the current state of knowledge about visual communication in science through her new book, Understanding Visuals in the Life Sciences. Illustrated with key examples both historic and contemporary, she debunks stubborn myths about how publics interact with symbolic rhetoric, while gently urging experts to consider best practices when designing, editing, and producing all genres of visual science communication. This book is a wonderful addition to Dr. Yu’s scholarly contributions to multiple fields, expanding the intended audience to the public through her engaging, straightforward style.’ Kathryn Northcut, Missouri University of Science and Technology ‘Han Yu’s Understanding Visuals in the Life Sciences is comprehensive in its scope of visual communication, richly illustrated, and amazingly accessible and easy to read. Her insights into visualizing science are cogent, clear, and convincing, and they will greatly benefit scientists and their public audiences, as well as communication scholars and their students.’ Charles Kostelnick, Iowa State University

Author Information

Han Yu is Professor of Science Communication at the Department of English at Kansas State University, and a Fellow of the Association of Teachers of Technical Writing. Her research focuses on popular science communication and visual rhetoric. She is the author of The Curious Human Knee (2023); Mind Thief: The Story of Alzheimer's (2021); Communicating Genetics: Visualizations and Representations (2017); and The Other Kind of Funnies: Comics in Technical Communication (2015).

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