Overview

Understanding Trademark and Copyright Developments for Online Content provides an authoritative, insiders perspective on analyzing and responding to new technological advances that impact effective IP protection. Featuring partners and shareholders from some of the nations leading law firms, these experts guide the reader through the new types of online content infringement emerging in intellectual property law and the key strategies for protecting clients ownership rights and litigating infringement claims. From blogs and social media sites to keywords, metatags, and AdWords, these leaders review the new types of copyrighted content and trademarks available on the Internet and the challenges of greater distribution of and easier access to all published materials. The authors also highlight new, non-traditional forms of content being litigated for infringement, including billing codes and architectural plans. Additionally, these attorneys discuss recent legislation intended to protect online content, such as the Communications Decency Act and Digital Millennium Copyright Act, and offer advice on helping clients employ protective measures prior to launching a new brand. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as these experienced lawyers offer up their thoughts around the keys to success within this technologically advanced area of law.

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