Understanding the Older Consumer: The Grey Market
Author:   Barrie Gunter (University of Leicester, UK)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138462625


Pages:   188
Publication Date:   11 September 2017
Format:   Hardback
Availability:   In Print   Availability explained
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Understanding the Older Consumer: The Grey Market


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Author:   Barrie Gunter (University of Leicester, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781138462625


ISBN 10:   1138462624
Pages:   188
Publication Date:   11 September 2017
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Barrie Gunter is a psychologist and Professor of Journalism at the University of Sheffield. He has written over 30 books on various media, marketing and management topics and conducted his own widespread research on media and advertising issues.

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